Mission, Vision & Values

Our mission is to contribute to the development of the local economy, foster entrepreneurship, seek and cultivate long term business partnerships, pursue business ideas that transform markets, and empower them to realize their full potential.

We envision ourselves at the forefront of the Middle East economy’s development, always driven to empower the right synergies with the right businesses and industries to manifest potential for growth and forward change across a wide spectrum of industries.

Our brand values are imprinted in all we do.



We embody an umbrella of corporate governance practices. All of our business dealings are undertaken with the utmost transparency and openness, enabling us to uphold the highest standards of ethical and social responsibility.


Our objective is to achieve long-term goals through sustainable and diversified investments using a comprehensively dynamic long term approach to partnerships.


We believe in our work and the diverse ventures we are involved in. Our people represent the core driving force behind the realization and strategic growth of all our ventures.


We believe in social entrepreneurship and giving back to the community by a way of creating career opportunities and ultimately nurturing the development of entrepreneurship in the region.